"Easy Guide: Adding Google Analytics to Your WordPress Site"

Why Use Google Analytics for Your WordPress Site?

Running a small business in Australia is no walk in the park, especially in the digital era. Whether you're operating a local café in Melbourne or a bustling e-commerce store in Sydney, understanding your website's performance is crucial. That's where Google Analytics comes in — this powerful tool provides insights into your site's traffic, user behaviour, and more. But how do you get started? Let's dive into the easy guide for adding Google Analytics to your WordPress site.

Step 1: Setting Up Your Google Analytics Account

First things first, you need a Google Analytics account. Here’s how to set it up:

1. Head over to the Google Analytics website.
2. Sign in with your Google account. If you don't have a Google account, you'll need to create one.
3. Once logged in, click on the “Start Measuring” button.
4. Follow the prompts to provide your account name, website name, and the URL. Select the industry category and report time zone (remember to select Australian time zones).
5. Click “Create” and accept the terms and conditions.

Step 2: Installing the Google Analytics Tracking Code on WordPress

Now that you've set up your Google Analytics account, you'll need to connect it to your WordPress site. You can do this using a plugin or manually adding the tracking code. Here’s how:

Using a Plugin

1. Go to your WordPress dashboard.
2. Navigate to “Plugins” > “Add New”.
3. Search for “Site - Read More