SEO vs PPC: Key Differences and Why They Matter

SEO vs PPC: Key Differences and Why They Matter

Introduction

G'day, small business owners! Ever found yourself tangled in the web of digital marketing options and wondering whether to invest in Search Engine Optimisation (SEO) or Pay-Per-Click (PPC) advertising? Well, you’re in the right place. In this post, we’ll explore the key differences between SEO and PPC and why they should matter to you, especially if you’re operating right here in Australia.

Understanding SEO and PPC

Before we dive into the nitty-gritty comparisons, let’s get a clear understanding of what SEO and PPC are.

What is SEO?

Search Engine Optimisation (SEO) involves optimising your website so it ranks higher on search engine results pages (SERPs) organically. This means you aren’t paying for each click, but rather working to make your site more attractive to search engines. Keywords, high-quality content, backlinks, and a user-friendly website all play a massive role in SEO.

What is PPC?

Pay-Per-Click (PPC) advertising, on the other hand, is a form of online marketing where you pay search engines like Google for each click on your ad. These sponsored ads appear above the organic search results, giving you an instant, yet paid, visibility boost.

Key Differences Between SEO and - Read More

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