How Content Duplication Damages Your Search Engine Rankings and SEO

How Content Duplication Damages Your Search Engine Rankings and SEO

G'day, fellow Aussie small business owners! If you’ve been struggling to get your website to rank higher on Google, it might be time to take a closer look at your content. One of the silent killers of search engine optimisation (SEO) is content duplication.

Why Content Duplication Is a Big Deal

First off, it's essential to understand why content duplication is detrimental to your SEO strategy. Search engines like Google strive to provide users with the most relevant and original content. When they crawl your website and find duplicate content, it confuses them, making it tough to determine which page should be ranked higher.

Types of Duplicate Content

There are two main types of duplicate content:

  • Internal Duplication: This occurs when the same content appears multiple times within your website.
  • External Duplication: This happens when your content appears on different websites.

How Duplicate Content Hurts Your SEO

So, how does having duplicate content hurt your SEO? Here are some key points to consider:

  1. Rankings Cannibalisation: Duplicate content confuses Google.
  2. Wasted Crawl Budget: Duplicate content wastes this budget.
  3. Authority Dilution: Backlinks may get distributed across multiple pages, weakening the authority of your key pages.

Common Causes of Duplicate Content

Understanding the causes of duplicate content can help you prevent it. Here are some common culprits:

  • Printer-friendly versions: Ensure these versions are tagged appropriately.
  • Session IDs: These can create multiple copies of the same page.
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